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Story · Brand

Ragtag Ballclub

A first product drop, shot on the infield dirt at the local ball field, bright and early.

ClientRagtag Ballclub
ServiceProduct and lifestyle
ShootTwo days, May 2026
The dropCaps, tees, long sleeves, jackets
Black Ragtag cap resting on infield dirt
Cream Ragtag Ball Club graphic tee hanging on chain-link above tall grass
Player tipping a washed brown Ragtag cap over his face

The brief

Ragtag was getting ready for its first product drop and needed a look to launch it with. Ryan and I built the visual identity of the collection together, from the first cap to the last jacket.

The approach

We leaned into a gritty, scrappy ballplayer feel, honest to the game we grew up playing. Infield dirt, chain-link, tall grass, and a bucket of old balls. Nothing staged to look new.

Day one · The infield

Dirt, dugouts, and one old bat

Ragtag long sleeve draped over a bucket with a bat, a cap, and baseballs on the dirt
Black Ragtag cap on the dirt beneath a leaning wooden bat
Ragtag cap alone in the middle of an empty infield
Black Ragtag cap on a red dugout rail against dark chain-link
Worn, dusty black Ragtag cap on a white base
Close-up of the shield logo on a black Ragtag cap
A pile of black Ragtag caps in the grass
Black Ragtag tee laid flat on chalky infield dirt

The details

Prints, stitching, and the fine print

Close-up of a black and cream Ragtag print
Close-up of the Ragtag wordmark and illustration on a cream tee
Detail of the Ball Club graphic and tagline on a cream tee

Day two · The collection

Chain-link, tall grass, and the whole drop

The full Ragtag collection hung along a chain-link fence
Ragtag tees, jackets, and caps laid out together on green grass
Black Ragtag jacket hanging on a wooden fence behind chain-link
Cream Ragtag tee on a hanger against the fence
Black Ragtag piece hanging on chain-link in tall grass
Close-up of the artwork on a black Ragtag piece
Cream Ragtag graphic tee laid flat on grass
Black Ragtag shield tee laid flat on grass
Black Ragtag jacket laid flat on grass
Close-up of the Ragtag logo on a black jacket being worn
Hand holding up a washed Ragtag cap against the chain-link

“The shots look awesome and really level things up!”

Ryan, Ragtag Ballclub

The result

A full visual identity for Ragtag's first collection. Every piece in the drop, shot two ways: out on the field, and up close enough to see the stitching.

Printed on the tee

“Y'all have some fun out there.”

Next story

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A downtown distillery, shot on film: warm light, cool steel, and a lot of barrels.

A Storyhouse bottle on a barrel head in the distillery, shot on film

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